With the abundant of developing markets that undergone tremendous change in the last few years, smartphone makers shift focus on this developing countries. Other smartphone manufacturers are modifying strategies to prioritize this markets.
Apple is one product that is practically left out, with the brands like Xiaomi, Realme and One Plus have succeeded in better sales than Apple and South Korean giant Samsung.
Apple’s prices are considerably higher price tag compare to others. Apple CEO said it is planning to boost its manufacturing capacity and to open branded retail stores, with the decreased price of its recent iPhone products, it helps to increase its sales.
Apple can evade import duty to sell its products for a lower price by sourcing phones locally. Apple is currently improving its service like Apple Music and App store purchases.
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